Everyone knows about International Women’s Day. It’s on March 8 every year, it’s an opportunity to celebrate everything we love about women and femmes, and it's a chance to reflect on what we need to do better, in order to support and amplify their voices—especially the more marginalized among us.
But the thing about days like this (and even Women’s History Month in general), is that they don’t mean anything if we don’t turn sentiment into action. One of the most powerful ways to do that? Putting our money where our mouth is.
And in the world of cannabis, there’s no lack of women-owned businesses that could do with a big up. In fact, while the budding (sorry) cannabis industry sees more women at the executive level than the national average, one survey found that number has actually declined in the last couple of years—from 36 percent in 2016, to 26.9 percent.
Cyo Nystrom and Rachel Washtien believe in self-care. Specifically, self-care for people with vaginas. Founded in the Bay area, this brand gets rave reviews on the regular (guilty!) and not just because of the inclusive and nuanced convos they’re starting around vaginal health, which began when Nystrom herself was dealing with UTIs and yeast infections. Their Happy Clam Everyday Oil is an all-natural, certified game-changer. Nystrom puts it best: “You can apply it after bathing, before bed, after sex, when you’re PMSing or have your period, postpartum, or anytime your quim is in need of some tender loving care.” Take a look.
Claudia Mata is the co-founder of Vertly, but in a previous life, she was the NYC-based accessories and jewelry director at W Magazine (no biggie.) But sensing a big opportunity in the world of cannabis and beauty (before everyone else did), she and her husband headed west, and now run Vertly from Northern California. The result? Food-grade, unisex, CBD-infused lip and skin balms—they're like butter—as well as calming bath salts and a restorative relief lotion known around Miss Grass HQ for its citrus and lavender yum-ness. Shop them all.